MABS Releases Mobile Phone Banking Instructional Videos

To better promote the mobile phone banking services (MBPS) of rural banks in the Philippines, the Microenterprise Access to Banking Services (MABS) Program released a series of step-by-step instructional videos on the advantages of MBPS and how to use these services. The videos are available in English, Tagalog and Visayan versions and are currently uploaded on the Mobile Phone Banking website for rural banks and their clients. Videos can also been downloaded or linked directly from Youtube. Production of the videos was made possible with support from the United States Agency for International Development/Philippines (USAID-Philippines).

Under the partnership between the Rural Bankers Association of the Philippines(RBAP) and Globe Telecom’s mobile commerce subsidiary G-Xchange, Inc. (GXI), MABS has developed and rolled out MBPS initiatives that provide rural banking clients access to complete banking transactions using only their mobile phones and the GCASH platform.

GCASH is Globe’s flagship mobile commerce service, which allows Globe and TM subscribers access to a cashless and cardless method of facilitating money transfers with just a text message.

Each of the mobile phone banking services including making micro-loan payments (Text-A-Payment), paying bills (Text-A-BillPayment), making deposits (Text-A-Deposit) and withdrawals (Text-A -Withdrawal), sending or receiving domestic or international remittances (Text-A-Remittance), disbursing and receiving salaries (Text-A-Sweldo), and accepting mobile payments to buy and sell goods has an instructional video that demonstrates the unique advantages of using each service and serves as guide on how to use MBPS.