MABS trains additional Luzon and Visayas participating banks on Housing Microfinance Market Research and Product Development

MABS conducted an HMF training and workshop for its participating banks based in Luzon and Visayas. Held on March 23-25, the training was attended by 36 participants from 14 banks and a service provider.
MABS conducted lectures,gave hands-on exercises, and facilitated interactive discussions to explain and raise possible regulatory, market, and research issues that could arise in developinga housing microfinance product.
MABS also provided a walk-through of the Housing Microfinance guidelines issued by the Bangko Sentral ng Pilipinas through Circular 678.
The participants were also provided with the steps that bank management should follow in conducting market studies, preparing for product development, pilot testing and rolling out a housing microfinance product in additional bank branches.
On the second day of the training, the participants conducted an actual field survey among Bangko Mabuhay’s existing and prospective clients in Tanza, Cavite.
MABS emphasized the importance of doing market research prior to product development to make sure that the product will be designed in order to meet client demands that may be different in various markets.
Towards the end of the training, the participants drafted action plans to properly gather consumer preferences and insights. The output of this activity will then be used for the next phase of the product development training to be held in Tagaytay City on April 27-30.

MABS conducted an HMF training and workshop for its participating banks based in Luzon and Visayas. Held on March 23-25, the training was attended by 36 participants from 14 banks and a service provider.

MABS conducted lectures,gave hands-on exercises, and facilitated interactive discussions to explain and raise possible regulatory, market, and research issues that could arise in developinga housing microfinance product.

MABS also provided a walk-through of the Housing Microfinance guidelines issued by the Bangko Sentral ng Pilipinas through Circular 678.

The participants were also provided with the steps that bank management should follow in conducting market studies, preparing for product development, pilot testing and rolling out a housing microfinance product in additional bank branches.

On the second day of the training, the participants conducted an actual field survey among Bangko Mabuhay’s existing and prospective clients in Tanza, Cavite.

MABS emphasized the importance of doing market research prior to product development to make sure that the product will be designed in order to meet client demands that may be different in various markets.

Towards the end of the training, the participants drafted action plans to properly gather consumer preferences and insights. The output of this activity will then be used for the next phase of the product development training to be held in Tagaytay City on April 27-30.