RBAP-MABS and GXI launch Mobile Phone Banking Marketing Program

In continuing support to the mobile phone banking services (MPBS) of GCASH accredited rural banks, the Rural Bankers Association of the Philippines (RBAP) Microenterprise Access to Banking Services (MABS) Program supported by the United States Agency for International Development (USAID), in partnership with Globe Telecom’s mobile commerce subsidiary, G-Xchange, Inc. (GXI), launched a Mobile Phone Banking Marketing Program this year.
Supported by Globe, this program is an incentive-based initiative intended for the microfinance merchant-clients of GCASH accredited rural banks to help support the more active promotion of mobile phone banking services by utilizing merchants to promote and assist clients in learning how to make use of mobile phone banking services.
It aims to increase awareness and usage of MPBS and familiarize clients in the rural areas to use Globe Telecom’s GCASH platform. It also intends to develop rural banks’ mobile payment ecosystems in their respective areas of operation.
To date, RBAP-MABS and its mobile phone banking partners have already trained a number of its participating rural banks in offering the new marketing program
The program is open to all GCASH accredited rural banks with more than 885 banking units and kiosks. In this program, each participating rural bank may choose and accredit merchant clients to act as independent marketers to assist the banks in promoting mobile phone banking services.
The previous marketing program allowed rural banks to register more than 70,000 clients to register at the banks and utilize mobile phone banking services.  During the previous effort, more than 3,000 merchant-clients also decided to accept GCASH as payment for their goods and services.  Under this latest promotion, rural banks are expected to register 600 merchant-clients who in turn are expected to train and promote mobile phone banking services to more than 60,000 additional rural bank clients.
Mobile Phone Banking Marketing Training held at Rang-ay Bank on February 20, 2010

Mobile Phone Banking Marketing Training held at Rang-ay Bank on February 20, 2010

In continuing support to the mobile phone banking services (MPBS) of GCASH accredited rural banks, the Rural Bankers Association of the Philippines (RBAP) Microenterprise Access to Banking Services (MABS) Program supported by the United States Agency for International Development (USAID), in partnership with Globe Telecom’s mobile commerce subsidiary, G-Xchange Inc. (GXI), launched a Mobile Phone Banking Marketing Program this year.

Supported by Globe, this program is an incentive-based initiative intended for the microfinance merchant-clients of GCASH accredited rural banks to increase foot traffic in their establishments and expand their revenues.

It aims to increase awareness and usage of MPBS and familiarize clients in the rural areas to use Globe Telecom’s GCASH platform. It also intends to develop rural banks’ mobile payment ecosystems in their respective areas of operation.

To date, RBAP-MABS and its mobile phone banking partners have already trained a number of its participating rural banks in offering the new marketing program

The program is open to all GCASH accredited rural banks with more than 885 banking units and kiosks. In this program, each participating rural bank may choose and accredit merchant clients to act as independent marketers to assist the banks in promoting mobile phone banking services.

The previous marketing program allowed rural banks to register more than 60,000 clients to register at the banks and utilize mobile phone banking services.  During the previous effort, more than 3,000 merchant-clients also decided to accept GCASH as payment for their goods and services.  Under this latest promotion, rural banks are expected to register 600 merchant-clients who in turn are expected to train and promote mobile phone banking services to more than 60,000 additional rural bank clients.