Channel Management Training kicks off

The USAID-supported RBAP-MABS Program and the Microfinance Innovation Center for Resources and Alternatives (MICRA) Philippines held the first part of their series of mobile phone banking channel management trainings on October 13-15 for Luzon banks, and on October 20-22 for Mindanao banks. Eighteen (18) bank officers from five MABS participating banks attended the training, which was to prepare them for the pilot test of the RBAP-MABS Channel Management Project through the GCASH platform.
A component of the RBAP-MABS mobile phone banking initiative, the Channel Management Project aims to develop merchant-partners that can market and provide cash-in/cash-out services to clients in behalf of their respective partner banks. This strategy provides rural banks an opportunity to increase the volume and value of mobile phone banking transactions and cross-sell other bank products and services.
As part of this new project, RBAP-MABS, together with its accredited service provider, MICRA Philippines, will be training its pilot banks’ channel managers in a series of workshops. The first leg held in Pasig City for Luzon and in Cagayan de Oro City for Mindanao was focused on equipping assigned bank officers with skills and knowledge in mobile phone banking, channel management roles, market research, and marketing strategy.  The participants drafted a marketing plan on identifying, targeting, and acquiring merchant partners, and prepared a budget and organizational plan to support their channel management and cross-selling activities. The training included lectures, hands-on exercises and field visits.
This project is supported by the Rural Bankers Association of the Philippines (RBAP) through its MABS program and funded by Mercy Corps through MICRA Philippines.

Training in Luzon

The USAID-supported RBAP-MABS Program and the Microfinance Innovation Center for Resources and Alternatives (MICRA) Philippines held the first part of their series of mobile phone banking channel management trainings on October 13-15 for Luzon banks, and on October 20-22 for Mindanao banks. Eighteen (18) bank officers from five MABS participating banks attended the training, which was to prepare them for the pilot test of the RBAP-MABS Channel Management Project through the GCASH platform.

A component of the RBAP-MABS mobile phone banking initiative, the Channel Management Project aims to develop merchant-partners that can market and provide cash-in/cash-out services to clients in behalf of their respective partner banks. This strategy provides rural banks an opportunity to increase the volume and value of mobile phone banking transactions and cross-sell other bank products and services.

Field visit (Mindanao training)As part of this new project, RBAP-MABS, together with its accredited service provider, MICRA Philippines, will be training its pilot banks’ channel managers in a series of workshops. The first leg held in Manila for Luzon and in Cagayan de Oro City for Mindanao was focused on equipping assigned bank officers with skills and knowledge in mobile phone banking, channel management roles, market research, and marketing strategy.  The participants drafted a marketing plan on identifying, targeting, and acquiring merchant partners, and prepared a budget and organizational plan to support their channel management and cross-selling activities. The training included lectures, hands-on exercises and field visits.

This project is supported by the Rural Bankers Association of the Philippines (RBAP) through its MABS program and funded by Mercy Corps through MICRA Philippines and USAID.