Rural Banks complete Channel Management training

see full sizeThe USAID-supported RBAP-MABS Program and the Microfinance Innovation Center for Resources and Alternatives (MICRA) Philippines immediately began the pilot phase of the Mobile Phone Banking Channel Management Initiative after completing the second leg of training and workshops with its selected participating pilot banks. Luzon-based Bangko Kabayan and GM Bank concluded the series of Channel Management trainings last November 3-5 in Manila, while Mindanao-based Cantilan Bank and First Valley Bank completed their training in Cagayan de Oro City on November 10-12.

This second Channel Management workshop trained rural banks on:

Properly targeting their prospective clients and appropriate mobile phone banking services based on market research;
Preparing the mobile channel officers (MCOs) in sales and merchant acquisition techniques;
Training merchant-partners on how to conduct product orientations on mobile phone banking utilizing the GCASH Platform;
Monitoring quality and performance of merchant-partners; and
Managing the liquidity requirements of the cash-in/cash-out network.
  • Properly targeting their prospective clients and appropriate mobile phone banking services based on market research;
  • Preparing the mobile channel officers (MCOs) in sales and merchant acquisition techniques;
  • Training merchant-partners on how to conduct product orientations on mobile phone banking utilizing the GCASH Platform;
  • Monitoring quality and performance of merchant-partners; and
  • Managing the liquidity requirements of the cash-in/cash-out network.

see full sizeMany of these topics were made more stimulating by having one-on-one and group workshops to simulate real-life scenarios.

A component of the RBAP-MABS mobile phone banking initiative utilizing the GCASH platform, the Channel Management Initiative aims to coordinate with GCASH merchant-partners that can provide cash-in/cash-out services and promote mobile phone banking services through various financial education techniques to rural bank clients. This strategy provides rural banks with an opportunity to increase the volume and value of mobile phone banking transactions and cross-sell other bank products and services.

The Channel Management Initiative is supported by the Rural Bankers Association of the Philippines (RBAP) through its MABS Program with support from Mercy Corps through MICRA Philippines and the MasterCard Foundation through Microfinance Opportunities (MFO). MABS is a program of the RBAP which receives support from the United States Agency for International Development (USAID) with oversight from the Office of the President through the Mindanao Development Authority (MinDA).