Mobile Phone Banking Channel Management Initiative Update

Together with its selected partner rural banks and the Microfinance Innovation Center for Resources and Alternatives (MICRA) Philippines, the USAID-supported RBAP-MABS Program began the pilot phase of its Mobile Phone Banking Channel Management Project on November 15, 2010.The team visited two of its four pilot banks for the project – Bangko Kabayan and Cantilan Bank – in December to check out how the project is going.
On December 9 and 10, RBAP-MABS visited and interviewed the channel officers, merchant-partners, and clients of Batangas-based Bangko Kabayan. The team visited the pilot area located in Tingloy Island, Batangas Bay (across Batangas City), which can only be reached by a two-hour boat ride. The merchant and clients interviewed were enthusiastic in supporting the bank’s initiative, especially on the prospect of being able to avail of the bank’s mobile phone banking services via GCash. RBAP-MABS assisted the bank in fine-tuning its marketing plan to better serve the clients in the area. The program will continue to monitor the area’s progress as the pilot rolls out in April 2011.
Meanwhile, the RBAP-MABS team also visited Cantilan Bank in Surigao del Sur on December 14-16.  The bank’s Mobile Channel Officers (MCOs) are alreadymarketingmobile banking services to prospective merchants-partners. Like the other pilot banks for the project, Cantilan Bank also allocated full-time regular personnel to focus on this initiative.
Tingloy Island clients of Bangko Kabayan receive their savings passbooks for the first time

Tingloy Island clients of Bangko Kabayan receive their savings passbooks for the first time

Together with its selected partner rural banks and the Microfinance Innovation Center for Resources and Alternatives (MICRA) Philippines, the USAID-supported RBAP-MABS Program began the pilot phase of its Mobile Phone Banking Channel Management Project on November 15, 2010.The team visited two of its four pilot banks for the project – Bangko Kabayan and Cantilan Bank – in December to check out how the project is going.

On December 9 and 10, RBAP-MABS visited and interviewed the channel officers, merchant-partners, and clients of Batangas-based Bangko Kabayan. The team visited the pilot area located in Tingloy Island, Batangas Bay (across Batangas City), which can only be reached by a two-hour boat ride. The merchant and clients interviewed were enthusiastic in supporting the bank’s initiative, especially on the prospect of being able to avail of the bank’s mobile phone banking services via GCash. RBAP-MABS assisted the bank in fine-tuning its marketing plan to better serve the clients in the area. The program will continue to monitor the area’s progress as the pilot rolls out in April 2011.

Meanwhile, the RBAP-MABS team also visited Cantilan Bank in Surigao del Sur on December 14-16.  The bank’s Mobile Channel Officers (MCOs) are alreadymarketingmobile banking services to prospective merchants-partners. Like the other pilot banks for the project, Cantilan Bank also allocated full-time regular personnel to focus on this initiative.

Cantilan Bank channel management officers defending their marketing plan before top management

Cantilan Bank channel management officers defending their marketing plan before top management

Cantilan Bank’s newly acquired merchants also proved to be enthusiastic in being part of the implementation of mobile banking services via the GCash platform. The bank issued new policies to support the project andfinalized internal processes to accept utility bill payments via the mobile phone banking applications developed by RBAP-MABS utilizing the GCash platform. Cantilan Bank has also started exploring opportunities to capture the servicing of tuition payments from local schools, as well as transport payments from tricycle and boat operators through the mobile banking platform.

A Cantilan Bank merchant-partner completes a transaction with suppliers

A Cantilan Bank merchant-partner completes a transaction with suppliers