Knowing Where to Go: A Client Mapping Initiative Overview

Ms. Rose Rivera of CORDAID

With the objective of explaining one of the tools that can be employed to avoid client over-indebtedness, Ms. Rose Rivera Microfinance Consultant of The Catholic Organization for Relief and Development Aid (CORDAID) shared the organization’s client mapping initiative in the Philippines. During the Regional Roundtable Conference of the USAID supported Rural Bankers Association of the Philippines-Microenterprise Access to Banking Services (RBAP-MABS) Program held on November 09 at the Hyatt Hotel in Manila, Ms. Rivera discussed how the mapping helps determine levels of client saturation in an area and how the information can be effectively used as a tool in strategic planning and policy making. She further explained how the client maps can be contrasted to and compared with the National Statistical Coordination Board (NSCB) to check coverage against such factors as regions with the highest poverty levels. The client maps can also then be used to help banks and MFIs to target new markets.

Ms. Rivera discussed the research methodology, specifically, how the ratios of outreach were calculated over a given parameter to yield information on levels of saturation and the scope and limitations of the project.

To close her presentation, Ms. Rivera announced that CORDAID aims to expand the mapping initiative to a nation-wide scale all the way to the barangay level. She encouraged rural banks to join the client mapping initiative as this will ultimately strengthen the Philippine microfinance industry and provide better planning and market research data for MFIs.