Mobile Money Webinar: Coping with Dormancy

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The third instalment of the Mobile Money Explained Live Webinar series is scheduled on the 17th of January at 2:30pm UK time (10:30pm MNL time).

One of the biggest issues facing mobile money providers at the moment is how to cope with dormancy. Maintaining high usage rates, especially in increasingly competitive markets, is not easy and after initial spikes in subscriptions, many service providers are faced with a vast number of dormant accounts on their hands.

This webinar defines methods for protecting your program from dormancy. It will explore the useability of the service, the breadth of the product suite on offer, competitive pricing, and effective ongoing marketing strategies that will encourage continual usage. Joining Graham Wright from MicroSave on this webinar will be Aleeda Fazal from Sicap.

Register free of charge at – http://tinyurl.com/mobile-money-webinar-register

To view previous webinars, simply follow the links below:

Webinar 1 – Effective pricing models and customer willingness to pay
Webinar 2 – Beyond remittances: How to expand your mobile money product suite

Webinar 1 – Effective pricing models and customer willingness to pay

Webinar 2 – Beyond remittances: How to expand your mobile money product suite